|
Press
Centre
Aptec to market NET portfolio of
products.
Relationship Provides Major Step in NET’s Middle
East Growth Strategy.
Fremont, CA, October
10, 2010 – Network Equipment Technologies, Inc. (“NET”,
NASDAQ: NWK), today announced the appointment of Aptec
Holding as distributor for the Middle East markets of
UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait, Oman,
Qatar, Bahrain, Morocco, Algeria, Tunisia and Pakistan.
Under the agreement, Aptec Holdings will distribute the
entire suite of NET products through its strong reseller
base to address market demand for enterprise solutions
for unified communications (UC) and Enterprise Border
Controller applications.

The agreement with
Aptec Holdings, a leading distributor with particular
expertise in the convergence of voice, data and video
applications and technologies, is a major step in NET’s
Middle East growth strategy to expand sales channels for
UC environments. Aptec serves all key segments of the
regional enterprise market: large enterprises, the
mid-market including call centers, and the SMB (small
and medium business) office and mobility markets.
“After the early
success we have seen within the Middle East/North Africa
region, we believe that partnering with a distributor
like Aptec can further grow NET’s support and presence
to local partners and customers. With Aptec’s large
reseller community, physical presence and years of
experience across the region, including affirmative
compliance with export requirements, Aptec can provide
resellers with improved support of NET’s full product
line,” said Nauman Afsar, Regional Manager (MENA), NET
Dubai.
“The enterprise
market in the Middle East is quick to embrace newer
technologies. With NET’s offerings of VoIP and UC
solutions, our reseller partners can deliver an
integrated IT platform for voice, data and multimedia to
enhance their customers’ productivity and performance
goals. With this partnership, we believe we can add true
value to our resellers with a unique product offering
supplemented by our distribution support activities,”
said Bahaa Salah, Managing Director, Aptec Distribution
FZ (LLC).
About
Network Equipment Technologies
Network Equipment Technologies, Inc. (NET) delivers high
performance networking equipment optimized for real-time
communications. For more than a quarter of a century,
NET has delivered solutions for multi-service networks
requiring high degrees of versatility, security and
performance. Today, the company is focused on providing
secure real-time communications for unified
communications (UC), SIP trunking, enterprise mobility,
and IP-based multi-service networking. NET is
headquartered in Fremont, CA and has 14 offices
worldwide including the U.S., the U.K., France, the
Middle East, China, Japan, Australia, and Latin America.
The company sells its solutions to enterprise and
government customers through a direct sales force and an
international network of resellers and distributors.
NET Contact:
Leigh Salvo
lsalvo@directir.com
Back to Top of Page
|