Aptec - Excellence in Distribution

Aptec shows off Adobe Winsoft and McAfee in Kuwait.

Seminar focuses on key growth sectors including government, oil and gas, financial institutes and other SME/SMB sectors.

Kuwait, 17 May 2009 - Aptec Holdings Ltd, one of the region’s largest technology distributors covering Middle East, Pakistan, Turkey & (English-speaking) sub-Saharan Africa, successfully hosted a seminar on Adobe Winsoft (the Arabised products from Adobe) and McAfee for its partners in Kuwait on 11 May. Close to 45 representatives from channel partners attended the event.

The event aimed to share information on McAfee’s and Adobe’s Winsoft range of products as well as details of its partner programs in the region. The seminar also focused on the growth opportunities in Kuwait with a focus on key segments like government, oil and gas, financial institutes and other SME/SMB sectors.

Bahaa Salah, MD for Aptec Distribution said, “Kuwait is one of the key markets for Aptec in the Middle East. We have invested in this region and we hope that this seminar on Winsoft and McAfee will open more doors for the channel in terms of new growth segments in this rapidly developing market.”

Aptec plan to expand its channel network in Kuwait for McAfee and Adobe by hiring the right partners, enabling them with the product knowledge and supporting them with the best service to gain the opportunities on the security segment.

About Aptec Group

Aptec Holdings (www.apteconline.com) is one of largest technology distributors in the Middle East, Turkey & Africa and a leading technology sales, marketing and logistics company. As a vital link in the technology value chain, Aptec creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution.

The company offers a wide range of solutions and services to nearly 10,000 resellers and offers thousands of products from leading IT manufacturers. From its offices and warehouses in the UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait, Pakistan and Libya, and with more than 500 specialized staff, Aptec serves over 40 countries.

More information is available at www.apteconline.com