Aptec - Excellence in Distribution

Aptec Distribution introduces special SMB Business Solutions from Avaya, D-Link, NetApp and Symantec in Kuwait and Oman.
2nd December 2008

Aptec Distribution FZ LLC, part of Aptec Holdings, one of the largest technology distributors in Middle East, Turkey & Africa, has successfully hosted a special seminar for the channel partners addressing the SMB (small to medium business) sector in Kuwait and Oman.

Middle East– December 2, 2008 – Joined by Avaya, D-Link, NetApp and Symantec, over 90 resellers that address this key market segment attended the event in Kuwait while 40 resellers in Oman were addressed by Avaya and D-Link.

Bahaa Salah, Managing Director for Aptec Distribution FZ LLC, said: "As a distributor, we have a commitment to our partners to help them maximize revenue opportunities and this road show highlighted some unique solutions offered by our vendor partners."

"In the current economic scenario, it is important for the channel to offer the right balance of products, services and solutions that will give their customers a measurable ROI. We feel we have the right tools to help them do this," Salah added.

Govind Haridas, Business Unit Manager for Security & Storage at Aptec Distribution agreed. According to Haridas, SME (small to medium enterprise) resellers are the backbone of Aptec's business operations in the region. "Our database of more than 3000 resellers enables us to run extensive campaigns on behalf of our vendors. This road show gave us the opportunity to present our value proposition to our customers while updating them of the latest initiatives at Aptec."

Aptec plans similar road shows on SMB solutions scheduled over the next quarter across the GCC countries and expand the offerings to include other key vendors too.

About Aptec Group

Aptec Holdings (www.apteconline.com) is the Middle East, Turkey & North Africa’s largest technology distributor and a leading technology sales, marketing and logistics company. As a vital link in the technology value chain, Aptec creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution. The company offers a wide range of solutions and services to nearly 10,000 resellers and offers thousands of products from leading IT and Telecommunications manufacturers. From its offices and warehouses in the UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait and Libya, and with more than 500 specialized staff, Aptec serves over 40 countries.

More information is available at www.aptecme.com