Aptec - Excellence in Distribution

Aptec takes VMware on the road.
20th July 2008
Expanding channel network across GCC to join VMware’s Advantage+ program.

Middle East– July 20, 2008 – Aptec Distribution, part of Aptec Holdings, Middle East, Turkey & North Africa’s largest technology distributor and a leading technology sales, marketing and logistics company, recently embarked on a special road show with hosted seminars in UAE, Kuwait and Saudi Arabia. The road show is in line with Aptec’s plans to proactively recruit partners for VMware in the Middle East. In Kuwait, McAfee was also included in the seminar while NetApp and Symantec joined VMware in the seminar in Riyadh.

Ilyas Mohammed, Business Unit Manager for Software at Aptec Distribution, said, “For VMware, we need partners with the right level of understanding of virtualization and its applications in the market. We were very encouraged by the level of attendance at all our seminars, not just by existing and potential partners but by end users (in Dubai) and see a great deal of potential for virtualization in the region. In addition to its portfolio of virtualization solutions, VMware offers attractive channel initiatives.”

Aptec is working closely with VMware to train channel partners and help them to kick-start the selling process, as well as offer education on the benefits of VMware virtualization. New partners will be encouraged to participate in VMware’s programs including the Advantage+ program designed to help reward partners’ investments when proactively selling VMware products and solutions. The program rewards VMware Enterprise partners with a combined up-front discount and back-end rebate program when selling into new accounts, and registering new business opportunities, thus securing the partner’s investment in a project.

Companies throughout the region and around the world are increasingly standardizing on VMware Infrastructure, the market-leading datacenter virtualization and management platform, to reduce capital and operating expenses, ensure business continuity, strengthen security and go green.

Aptec was recently appointed the authorized distributor for VMware, the global leader in virtualization solutions from the desktop to the datacenter, in the Middle East and North Africa (MENA) Region.

About Aptec Group

Aptec Holdings (www.apteconline.com) is the Middle East, Turkey & North Africa’s largest technology distributor and a leading technology sales, marketing and logistics company. As a vital link in the technology value chain, Aptec creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution. The company offers a wide range of solutions and services to nearly 10,000 resellers and offers thousands of products from leading IT and Telecommunications manufacturers. From its offices and warehouses in the UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait and Libya, and with more than 500 specialized staff, Aptec serves over 40 countries.

More information is available at www.aptecme.com

About VMware

VMware (NYSE: VMW) is the global leader in virtualization solutions from the desktop to the data center. Customers of all sizes rely on VMware to reduce capital and operating expenses, ensure business continuity, strengthen security and go green. With 2007 revenues of $1.3 billion, more than 100,000 customers and nearly 14,000 partners, VMware is one of the fastest growing public software companies.

VMware is headquartered in Palo Alto, California and on the web at www.vmware.com.