Aptec - Excellence in Distribution

Aptec Becomes Authorized Distributor of VMware Virtualization Solutions in the Middle East and North Africa.
13th May 2008

Aptec, a leading software distributor in the Middle East, has become an authorized distributor for VMware, the global leader in virtualization solutions from the desktop to the datacenter, in the Middle East and North Africa (MENA) Region.

In Picture
Left: - Mr.Ghassan Darri, Regional Manager of VMware in MENA
Right: - Mr. Bahaa Salah, Managing Director – Aptec Distribution Fz LLC.

“VMware virtualization is very strategic for us, helping us build our one-stop-shop concept by offering virtualization solutions to our channel partners so they in turn can offer complete turnkey solutions with support and services to their customers. VMware virtualization today has become a standard platform for companies of all sizes and VMware offers the leading and proven products to enable customers to reduce capital and operating expenses ensure business continuity, strengthen security and lower carbon emissions.” Said Mr. Bahaa Salah, Managing Director – Aptec Distribution Fz LLC.

“We will be working closely with VMware to train channel partners and help them to kick-start the selling process, as well as offer education on the benefits of VMware virtualization. Aptec will be energetically recruiting partners and actively participating in VMware programs including the advantage+ program, which is designed to help reward partners’ investments when proactively selling VMware products and solutions. The program rewards VMware VIP partners with a combined up-front discount and back-end rebate program when selling into new accounts, registering new opportunities and influencing deals that might be closed by someone else.” Said Mr. Ilyas Mohammed, Business Unit Manager – Software, at Aptec Distribution.

Ghassan Darri, regional manager of VMware in MENA said “As interest for VMware virtualization continues to grow in the region, Aptec has the right skill set and personnel to provide customers with the products and services they need, from deploying centralized virtual desktops to managing and automating the datacenter. Together with VMware’s leading virtualization platform, Aptec will offer its expertise to leading Middle Eastern and North African organizations seeking a new level of cost-effective and flexible IT”.

“Aptec will be developing in-house skills to cover Pre-Sales, Post-Sales & Training requirements for the VMware channel via our ATS subsidiary. We will also be offering free Pre-Sales support to help them rapidly add value for customers and give them room to develop their in-house skills quickly” added Ilyas.

Companies throughout the region and around the world are increasingly standardizing on VMware Infrastructure, the market-leading datacenter virtualization and management platform, to reduce capital and operating expenses, ensure business continuity, strengthen security and go green.

About Aptec

Aptec Holdings (www.apteconline.com) is the Middle East, Turkey & Africa’s largest technology distributor and a leading technology sales, marketing and logistics company. As a vital link in the technology value chain, Aptec creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution. The company offers a wide range of solutions and services to nearly 10,000 resellers and offers thousands of products from leading IT and Telecommunications manufacturers. From its offices and warehouses in the UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait and Libya, and with more than 500 specialized staff, Aptec serves over 40 countries.

About VMware

VMware (NYSE: VMW) is the global leader in virtualization solutions from the desktop to the data center. Customers of all sizes rely on VMware to reduce capital and operating expenses, ensure business continuity, strengthen security and go green. With 2007 revenues of $1.3 billion, more than 100,000 customers and nearly 14,000 partners, VMware is one of the fastest growing public software companies.

VMware is headquartered in Palo Alto, California and on the web at www.vmware.com.

***VMware is a registered trademark of VMware, Inc. in the United States and/or other jurisdictions. All other marks and names mentioned herein may be trademarks of their respective companies.

For More Information Contact:-
Kamlesh Lal
Marketing Specialist
Klal@aptecme.com
Tel: +9714 3697 111
Cell: +97150 6741337